Does My Business Need a Website?

The short answer is yes, but in the words of the Merovingian, it’s not the answer that we search for rather the why. So the real question is why does your business need a website?

In the United States, only 54% of small businesses have a website1. In the United States in 2008, electronic commerce accounted for $3.7 trillion with business to consumer transactions accounting for $288 billion2. Since only half of small businesses in the U.S. have websites, there is still a huge online market share to be had.

Some readers may be thinking, “That’s all well and good if my business was focused on selling a product, but my business is about providing a service that requires face-to-face interaction with the customer.” Well, in the United States, there are nearly 240 million internet users, who account for just over 77% of the population in the U.S.3. Your website is your digital storefront. If you don’t sell products on your website, you can still provide valuable information to customers and potential customers, like your location, operating hours, testimonials, and background information about your company. You can also use your website to automate some functions of your business, like collecting preliminary information and contact information from customers and potential customers. The two largest advantages digital storefronts have over brick and mortar storefronts are that they are open 24 hours a day and that they provide convenient access for your customers and potential customers.

For some more information on why your small business should have a website, check out this article.

1Why Your Small Business Needs a Website in 2010.
2U.S. Census Bureau 2008 E-Commerce Multi-Sector E-Stats Report
3United States of America: Internet Usage and Broadband Usage Report